Bayer Global

Making Self-Care Accessible and Achievable

What is it? Why?

We believe that self-care is all encompassing – mind, body, and spirit – and should be an achievable priority for anyone. There is no one size fits all when it comes to self-care, so let’s change the way we’re innovating!

We’re looking to collaborate with like-minded healthcare innovators to help us fulfill the potential of self-care through our Bayer G4A Generator program. Together, we’ll tackle top challenges to better assist individuals’ needs in achieving wellness.


Better lives by bringing your ideas to life.

Chronic diseases are on the rise. Healthcare costs are soaring. We’re living longer. So how do we adapt? Our G4A Generator is looking to develop a network of collaborators who enable self-care by addressing the common barriers that prevent individuals from living better, healthier lives.

Through your innovations, we’ll provide ongoing support to make self-care easy, convenient, accessible, and personalized. After all, not only can this initiative assist those who otherwise wouldn’t be treated, it can also improve valuable physician resources and reduce U.S. healthcare costs. Ready to start bettering lives with your ideas? We’d love to hear from you.

Our innovation challenges!


  • Interesting and differentiated IP and technologies
  • Unique business models
  • Promising products innovative for the U.S. market
  • Unique start-ups and brands that meet emerging consumer needs in key self-care categories:
    • Nutritionals / Wellness
    • Therapeutics (Pain Management, Seasonal Health)
    • Personal Care (Skin, Sun and Footcare)
    • Across self-care in general

Stay In The Know!

If any of this GENERATES interest, sign-up below and be the first to hear about our upcoming challenge launches!

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